If some of the terminology I use here is unfamiliar, I encourage you to read my earlier article on LLMs first. There are teams that are employing ChatGPT or its competitors (Anthropic, Google's Flan T5 or PaLM, Meta's LLaMA, Cohere, AI21Labs, etc.) for real rather for cutesy demos. Unfortunately, informative content about how they are doing so is lost amidst marketing hype and technical jargon. Therefore, I see folks who are getting started with generative AI take approaches that experts in the field will tell you are not going to pan out. This article is my attempt at organizing this space and showing you what's working.